The Fine Points of Marketing That Will Never Change
To succeed in any business, you must learn to use the fine points of Marketing that will never change. You should have only three basic goals for your business.
1. Generate more customers 2. Increase the order content 3. Increase a residual order flow
That’s all I have for you. Thanks… :0) I AM JUST KIDDING!
If you can master these three fundamentals, you can grow any business, whether your on the internet or not. It doesn’t matter what your product is; information or a pen and pencil set. You can be successful if you understand how this works.
Our high tech world is changing rapidly, and methods of internet marketing are changing also, but these principles will be with us forever and will never change. I am speaking to all business owners, not just MLM businesses. I received a call from a women in Canada the other day, who has a brick and mortar business, and wants to use the internet to market that business. So this is for everyone.
Suppose you had a product or service that you wanted to market. You buy a list of some targeted prospects. Send out direct mailers to these prospects. Pay for postage and printing and the list you had to buy. It will probably cost you around $5000.00 and the response rate for something like this is around one half of one percent. You might get fifty customers at $100.00 a piece. You just break even.
Or you could have all family, neighbors and friends over to your house for a showing of what you are trying to sell. I think we all know where that takes you. Response for this is nil. Let’s do the same thing, but this time our marketing will be done through the internet. We take the same product, service, or information that you are offering, run it through a system of internet marketing sources that might cost you $500.00. Say you get the same results. Fifty new customers. At $100.00 each you still have $5000.00 income, but look at your marketing expense. It’s around $500.00 dollars. Your profit is about $4500.00 dollars.
The biggest hurdle is where do you get your leads? Can you gather about 10,000 people from your inner circle of family and friends? You could hire a company to make all the calls for you and get you a list of interested clients. There are companies that do that and sell those lists to you and everyone else. If you have ever bought leads from one of these companies before, you know what I mean. How many of those leads panned out into paying customers?
What if you could come up with a system that would generate that list for you? A list of people that are interested in what you do? Now this list is not free. It costs you,are you ready for this,say 30 to 50 cents a lead, and it’s your list. The people on this list called you, you didn’t have to chase them, or have a meeting at your house. This is marketing on the internet, and for many of us, this is our life. This is how we make an income that puts food on the table and pays all the bills.
Albert Einstein said, the definition of insanity is doing the same things over and over and expecting different results. What if your life depended on your success? For many of us, it does. When Spanish explorer, Hernan Cortes, conquered Mexico in 1519, he faced over whelming odds. Tens of thousands of Aztec warriors against about 400 of his soldiers. When his troops began to mutiny, Cortes ordered all but one of his eleven ships sunk so there was no avenue of escape. Then he rallied his troops with a stirring speech. Conquer or die. Those were their options.
Are you still chasing all your friends and family around? Having meetings at your house hoping someone will be interested in what you have? Are you filling Einsteins theory of insanity? Have you hit that line of conquer or die for you?
For more information about how to apply these basic principles of marketing to your business, go to; Learning MLM Secrets Get a totally unique version of this article from our article submission service
